For starters, let’s get out the basic features and definition of the purposes of both of these applications.
Instagram is a social networking site for online photo sharing which permits the users to take pictures and modify it using various effects called digital filtering and posting them on the site. You can then share these photos on other networking sites such as Facebook, Picassa, Twitter, etc.
Snapchat, on the other hand, is photo messaging application similar to WhatsApp with its USP being that it allows the user to take pictures, add messages, record videos, and send them to specific contacts. The added feature is the addition of a time limit which senders put to determine the time frame a recipient can see their photos, which is usually up to 10 seconds after which the photo gets deleted from the receiver’s mobile device as well as the company’s server. Recipients also cannot download it.
Instagram with a new feature called Instagram Direct has added an element of privacy with the photo-sharing application. This bold move has dimmed the difference between the two sites with Facebook-owned Instagram closing the gap with Snapchat. It should be noted Facebook offered to buy Snapchat for $3 billion which is 200% more than it spent on developing and marketing Instagram.
There is a lot of similarity between the two sites and over here we will review the succinct differences between the two.
Photo snap: Both the apps have comparable looks with big round buttons to capture the image. Instagram lets users upload photos front external devices as well allowing photo download. Snapchat allows neither.
Video share: Similar outlay yet again with a capture button to press and hold. The difference is the time period for video capture. Snapchat videos play for around 10 seconds with Instagram being 15 seconds. Instagram gives the additional feature of downloading to its users.
Filtering: Instagram allows editing and filtering for videos and photos with users can alter the lighting and color scheme. Snapchat does not allow that.
Drawing: Snapchat allows you to add a personal touch to your pictures by adding drawings to your photo.
Photo timer: Snapchat provides users with the option to set a time frame of how long the recipient can view their photos. The timer is between 1 and 10 seconds.
Sending a photo or a video: Instagram puts a cap limit of 15 people the user can send group messages to. Snapchat, however, does not have any such constraints. Snapchat photo, however, disappears after a few users see it which means that long conversations are not possible with this app.
Commenting: Instagram users can comment in a one-on-one or in a form of a group message, comments on a photo. Snapchat members, however, cannot send messages or comment on the photos.
In conclusion, both apps have their own reasons for user visits and downloads. Instagram offers a continuous feed showing all photos and videos shared by users while Snapchat has a more personalized time limited photo share.